Automation: Can’t I Do It Myself?

The answer to this is an unequivocal, 100%, absolute…YES!!!

You can absolutely take your business from 0% automation to 100% automation all by yourself. But first you’ll need to buy a few things and learn a few pieces of information.

  1. CRM
  2. Email Server
  3. SMS Platform
  4. Automation Platform
  5. Tracking/Analytics Platform
  6. Design Software
  7. Email Parsers
  8. Voicemail Drop Product
  9. Product Bridge
  10. Cameras and Mics
  11. Audio/Video Editing Software
  12. Cloud-Based File Storage
  13. Project Management Software
  14. Communication Software
  15. Any Industry Specific Software

But don’t go out and buy all these software and production products just yet. First, you need to create a plan. Sit down and come up with a list of the things that you want to automate. What is going to be most helpful for your business and give you the most bang for your buck? Create a cut list of process and services that, if automated, would improve things dramatically in your business. Your list could contain only one thing or it could contain dozens or even hundreds of small things. Any ideas you come up with, write them all down.

From the list you’ve just created, start formulating a plan for getting them into a position that makes you happy. That could mean just thinking through the process and making things more efficient, with fewer steps. It could also mean introducing software pieces that make your processes more tech-savvy and easier to operate.

Once you’ve made your list of processes to automate and made a plan for how they can be improved, you need to start thinking about a good starting point to put your plan into action. Then you’ll need to start thinking about what tools you’ll need to get the job. What software do you need? What programs do you already use and what new ones do you need to integrate to be successful? How are you going to stitch the new pieces together with the pieces you already use?

During the “stitching” process, you’ll need to determine which pieces are compatible with the others, and which aren’t. If pieces aren’t compatible, is there “bridge” software you can get that will make all the pieces work together?

Now that you’ve thought all this through, and done a copious amount of research, you are ready to get to work. You can start linking, building, sorting, and moving pieces around to see how they fit together. Make sure that the design looks good, that there is top level copywriting, and that when something breaks, there is a system in place to fix it.

Some things to consider during this whole process…

  1. Is there an “All-In-One” product that would work for your project? Meaning, is there a software product that exists that does some amount or maybe all of what you want to do without all the stitching together? If something like that exists it could make your life easier or simpler. But buyer beware: some of those All-In-One products are either outdated or don’t offer the ability to scale. In addition, how quickly do you want to expand your automation? Can the All-In-One keep up with your future automation goals?
  2. How much is it going to cost? Is it a manageable expense? If the price is low, how much technical expertise is needed to bridge it all together? Do you want to do it yourself? Would it save you time, energy and money to hire a professional like Thorium Inoflytics to build it out and manage it for you?
  3. Lastly, how does this automation factor into your long-term business goals? What is your marketing strategy and how does automation impact it? What is the expected return on investment? What is the cost-benefit analysis? How long will it take you to get your money back?

To sum up…

Yes, you can automate everything yourself. But you have a lot of work to do and money to spend before that can happen.